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Hyundai is placing a star-powered twist on SUV promoting this fall. Emmy-nominated actress Parker Posey takes the wheel within the automaker’s newest nationwide marketing campaign for the 2026 Hyundai Palisade, the model’s redesigned three-row SUV that now is available in a hybrid model for the primary time.
The centerpiece of the marketing campaign is a 60-second industrial titled “All That And Extra.” It debuts Sept. 4 through the first skilled soccer recreation of the season, with shorter cuts and social content material rolling out throughout TV, streaming, audio, and digital platforms via the tip of the yr.
A Playful Tackle Automobile Industrial Tropes
As a substitute of the standard straight-faced automotive spot, Posey navigates a collection of exaggerated situations that poke enjoyable at automotive promoting clichés: climbing unattainable terrain, dodging sudden obstacles, heading out with associates, road-tripping with pets, and taking the household tenting.
By means of all of it, the Palisade Hybrid is offered as trendy, spacious, and geared up with know-how and security options designed to deal with on a regular basis life, in addition to the sudden.
“It was nice to work with Hyundai to indicate how the Palisade Hybrid presents all of the type, security, and functionality you want in an SUV—and a lot extra,” Posey mentioned.
Hyundai’s Pitch to Households
The marketing campaign underscores Hyundai’s push to place the Palisade as a best choice for households weighing area, gas effectivity, and superior options.
“With this advert, we have been excited to work with Parker Posey to indicate that prospects don’t need to accept much less,” mentioned Sean Gilpin, Hyundai’s vice chairman of worldwide gross sales advertising. “The all-new Palisade Hybrid checks all these containers and extra.”
Inventive Imaginative and prescient Behind the Marketing campaign
The spot comes from Hyundai’s company of report INNOCEAN USA, with Emmy-winning director Brian Buckley on the helm. Jason Sperling, INNOCEAN’s chief inventive officer, mentioned the objective was to face out by leaning into humor:
“With Parker Posey’s wit and allure, we spotlighted our technique: the Palisade is a premium SUV that delivers extra in each approach that really issues.”
What’s New within the 2026 Palisade
Hyundai’s flagship SUV arrives with a daring redesign and main updates, together with:
- A brand new 2.5-liter turbocharged hybrid powertrain focusing on as much as 34 mpg and greater than 600 miles of vary.
- The XRT PRO trim provides off-road {hardware} and functionality.
- Options like leisure seating, Digital Key 2 Premium, and a manufacturing facility tow hitch.
- Expanded security tech, together with an built-in sprint cam, 10 airbags, and enhanced third-row safety.
The marketing campaign displays Hyundai’s rising funding in reside sports activities and cultural moments, with adverts scheduled for soccer, basketball, faculty sports activities, and soccer, together with customized social content material on Fb, Instagram, TikTok, and extra.
