Try our newest merchandise
Final week, electrical automobile producer Lucid stepped up its advertising marketing campaign, that includes an thrilling commercial that appears remarkably like a preview for an upcoming motion film. The advert, titled “Pushed,” featured famend Hollywood actor Timothée Chalamet, star of the latest Bob Dylan biopic “A Nice Unknown.”
Nick Twork, Vice President, International Communications at Lucid Motors, spoke in regards to the ground-breaking advert on his LinkedIn web page:
“As we speak is a particular milestone for all of us at Lucid, we’re thrilled to share our new artistic marketing campaign, “Pushed,” that includes Timothée Chalamet as our first-ever International Model Ambassador. Seeing Lucid Gravity dropped at life by way of the imaginative and prescient of Timothée and the unimaginable James Mangold has been inspiring for our total crew. The result’s daring, cinematic, and captures the spirit of Lucid in a means that phrases alone can’t. That is only the start. We’re excited for what’s forward and might’t wait to indicate you extra,” stated Twork.
Actor Timothée Chalamet, Lucid’s International Model Ambassador
Lucid Group has named actor Timothée Chalamet as its first International Model Ambassador in a brand new multi-year partnership introduced in late July 2025. Chalamet, who first drove a Lucid Air in 2023, shares Lucid’s values of daring creativity and revolutionary design. The function will embody starring in a serious advertising marketing campaign for Lucid’s upcoming SUV, the Gravity, which marries high-performance with family-friendly design.
Lucid views this transfer as a part of its effort to increase its cultural influence and world advertising attain. The corporate goals to highlight Gravity’s superior tech, distinctive design, and Lucid’s rising function within the electrical automobile (EV) luxurious market. The ambassador function helps Lucid’s efforts to bridge the hole between automotive innovation and cultural relevance.
Chalamet’s latest profession highlights, together with award recognition and upcoming movie roles, are anticipated to amplify his function with Lucid and assist the model join extra deeply with audiences taken with design, sustainability, and status.
James Mangold, a Hollywood Heavyweight
James Mangold is an American filmmaker famend for his versatility throughout varied genres, together with biographical dramas and action-packed thrillers. Born in 1963 in New York Metropolis, Mangold started his profession with the unbiased movie Heavy (1995), which earned him the Finest Director award at Sundance. He gained additional recognition with Cop Land (1997), a gritty police drama, and Woman, Interrupted (1999), which gained Angelina Jolie an Academy Award for Finest Supporting Actress. Mangold’s directorial prowess continued with Stroll the Line (2005), a biopic of Johnny Money that garnered 5 Oscar nominations, together with Finest Image. His work on Logan (2017), a darker tackle the X-Males franchise, earned him an Academy Award nomination for Finest Tailored Screenplay.
Lately, Mangold has expanded his repertoire with movies like Ford v Ferrari (2019), which acquired an Academy Award nomination for Finest Image, and Indiana Jones and the Dial of Future (2023), the fifth installment within the iconic collection. His 2024 Bob Dylan biopic, A Full Unknown, starring Timothée Chalamet, earned eight Oscar nominations, together with Finest Director, marking a big milestone in Mangold’s profession. Raised in a artistic atmosphere in Manhattan, with dad and mom who had been artists, Mangold’s upbringing profoundly influenced his filmmaking model, imbuing his work with a robust sense of inventive imaginative and prescient and authenticity.
Lucid Motors: Pioneering the Way forward for Electrical Luxurious
Lucid Motors, an American electrical automobile (EV) producer, has emerged as a formidable participant within the luxurious EV market, difficult established manufacturers with its revolutionary method and dedication to sustainability. Based with the imaginative and prescient of making the world’s most superior electrical autos, Lucid has persistently pushed the boundaries of automotive expertise and design.
Modern Know-how and Design
On the coronary heart of Lucid’s choices is the Lucid Air, a luxurious sedan that boasts spectacular efficiency metrics, together with a spread of over 500 miles on a single cost. This achievement is made attainable by Lucid’s proprietary expertise, such because the Lucid Electrical Superior Platform (LEAP) and the 924V electrical structure, which allow sooner charging and enhanced effectivity. The Air’s minimalist inside design contains a spacious cabin with a floating heart console and a curved glass cockpit, offering a futuristic driving expertise.
Strategic Partnerships and Growth
In a big transfer to increase its market presence, Lucid introduced a partnership with Uber Applied sciences and autonomous automobile startup Nuro to deploy over 20,000 self-driving Lucid Gravity SUVs as robo-taxis beginning in 2026.
This collaboration goals to combine Lucid’s autos with Nuro’s autonomous driving expertise and Uber’s ride-hailing platform, marking a daring step into the autonomous mobility sector. Moreover, Lucid has secured a $300 million funding from Uber, additional solidifying their strategic alliance.
Dedication to Sustainability, The Street Forward
Lucid’s dedication to sustainability extends past its zero-emission autos. The corporate has launched a collaborative initiative with crucial minerals producers to make sure accountable sourcing and transparency in its provide chain. This transfer aligns with Lucid’s broader purpose of selling a sustainable and moral EV ecosystem.
As Lucid continues to innovate and increase, it stays centered on delivering high-performance, sustainable, and opulent electrical autos. With strategic partnerships, cutting-edge expertise, and a dedication to sustainability, Lucid Motors is poised to play a pivotal function in shaping the way forward for the automotive business.
This publish initially appeared on EVInfor.web and has been republished by Guessing Headlights with permission.
