Mercedes-Benz A-Class to get replaced in any case as luxurious model pursues quantity – report
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First, the Mercedes-Benz A-Class was set to die with out substitute. Then it was set to dwell on for a pair extra years. Now, it’s reportedly getting changed in any case.
Autocar stories Mercedes-Benz has scuppered its plan to axe its most reasonably priced mannequin totally, a part of a method introduced in 2023 that was to see its vary of Entry Luxurious fashions shrunk from seven fashions to 4.
The A-Class hatchback and sedan and B-Class MPV have been set to be retired, leaving solely the CLA, CLA Taking pictures Brake, GLA and GLB on the brand new MMA platform, every provided with a selection of petrol or electrical energy.
The A-Class substitute will change into the fifth physique fashion on the brand new MMA platform, in keeping with insiders, and also will be provided with petrol and electrical energy.
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At this level, it’s unclear what it is going to be referred to as, although the A-Class nameplate has a whole lot of fairness given it’s been in use since 1996.
The brand new entry-level Benz will reportedly debut round 2028 when manufacturing of the present A-Class ends, and Autocar stories it can share key dimensions with the following GLA crossover which is ready to proceed to have a relatively hatchback-like look.
It’s attainable, then, the fifth-generation A-Class and third-generation GLA could possibly be as visually comparable because the first-generation GLA was to the third-generation A-Class.
In 2022, Mercedes-Benz introduced it might put a better deal with high-end merchandise – together with Maybach fashions – within the pursuit of upper margins.
It deliberate to allocate greater than 75 per cent of its investments to develop merchandise for probably the most worthwhile market segments.
“It’s not our aim to be a competitor of the amount producers. That’s not what the Mercedes-Benz model stands for… We’d relatively be trying up than down,” stated Mercedes-Benz CEO Ola Källenius in 2022.
The next 12 months, it confirmed its Entry Luxurious technique, spelling the tip of the A-Class regardless of it being an especially standard car in markets like Europe.
Nevertheless, in July, German outlet Automobilwoche reported phrase from Mercedes-Benz officers that the A-Class would keep in manufacturing till 2028 as a consequence of sturdy gross sales in Europe.
Mercedes-Benz Automobiles’ total gross sales have been down by 9.0 per cent 12 months on 12 months within the second quarter of 2025, with gross sales within the High-Finish class down by 8.0 per cent, albeit nonetheless accounting for roughly the identical total share of the corporate’s gross sales.
Moreover, gross sales within the Entry class have been down by 16 per cent 12 months on 12 months amid Mercedes-Benz’s overhaul of its choices.
Total income for Mercedes-Benz Automobiles was down by 11 per cent, and for the primary half of this 12 months was down by eight per cent.
Mercedes-Benz cited troubles within the Chinese language market and US tariff uncertainty as the explanations for its gross sales and income drops.
In Australia, the A-Class is Mercedes-Benz’s fourth hottest mannequin line behind the GLC, GLE and GLA SUVs.
To the tip of August, the model has delivered 1329 A-Courses this 12 months, down 12 per cent on the identical interval final 12 months and fractionally behind the Audi A3 (1332, down 36.2 per cent) however forward of the BMW 1 Collection (1173, up 59.2 per cent).
MORE: Discover the Mercedes-Benz A-Class showroom
