Take a look at our newest merchandise
The Alfa Romeo Juniorhas simply been launched in Australia, giving the Italian model its first sub-$50,000 mannequin for the reason that MiTo after which Giulietta hatchbacks had been axed a number of years in the past, nevertheless it hasn’t dominated out worth cuts for the electrified mild SUV in future.
Priced from $45,900 and out there in Australia in a single high-spec trim degree with both mild-hybrid or totally electrical powertrains, the Junior is Alfa Romeo’s re-entry to the compact automotive section, and the latter is the historic model’s first-ever electrical automobile (EV) to be bought in Australia.
In the meantime, fellow Stellantis model Jeep launched the pint-size Avenger electrical SUV, which shares its platform with the Junior, as its first Australian EV in late 2024. It was initially priced from $53,990 plus on-road prices, earlier than base pricing was lowered to $49,990 plus ORCs at launch, and following sluggish gross sales the most affordable model can now be had for simply $40,000 drive-away with premium paint whereas shares final.
Jeep claims that makes the Avenger Australia’s most reasonably priced electrical SUV, although it is going to lose that title in November when one other Stellantis-backed model, Leapmotor, launches its new B10 small electrical SUV priced from simply $38,990 drive-away.
CarExpert can prevent 1000’s on a brand new automotive. Click on right here to get an ideal deal.
Talking on the native launch of the mild-hybrid Junior Ibrida, Alfa Romeo Australia product advertising and marketing supervisor Bridget Thomson mentioned future worth cuts for the model’s first and to this point solely EV aren’t out of the query.
“Like I discussed with the sub-$50,000 pricing for the Ibrida, we’ve executed a number of work to be sure that we’re hitting the candy spot in that market,” she instructed media.
“So the Elettrica is definitely already a bit of bit cheaper than the Avenger; we’ve executed a number of work to verify it’s hitting that candy spot.
“With reference to future pricing, we’ll have to attend and see. We’re all the time taking a look at what the market’s doing, what shoppers are doing, and we’ll reply appropriately.”
At launch, the battery-powered Junior Elettrica is priced at $57,900 earlier than on-road prices, making it cheaper than solely the top-spec Jeep Avenger Summit ($60,990 earlier than on-roads), with the cheaper Restricted and Longitude usually priced at $54,990 and $49,990 earlier than on-roads respectively.
When requested whether or not a considerable gross sales skew in direction of the Ibrida mild-hybrid would spark inner discussions about worth reductions for the Elettrica EV in future, Ms Thomson mentioned: “not essentially, they each have their place within the lineup”.
“Gross sales combine, I don’t suppose will significantly come into play [with pricing]. We’ve a extremely sturdy relationship with our sellers, and so they’re speaking to our clients each single day,” she mentioned.
“So it’s about ensuring that we’re sitting proper out there, and we’ll proceed to analyse.”
For context, the Elettrica has accounted for roughly 16 per cent of world Junior gross sales since its abroad launch in 2024.
Very like potential Elettrica worth cuts, Ms Thomson didn’t rule out the potential of a less expensive Junior to undercut the Ibrida, however mentioned the main focus at launch remained on introducing a single, high-spec trim to the Australian market.
Nevertheless, simply as Jeep Australia is contemplating introducing a less expensive mild-hybrid model of the Avenger, Alfa Romeo Australia says it may launch a less expensive lower-spec model of the Junior.
“What we see with our different fashions is a number of shoppers are pushed to the Veloce variant, so the very best spec variant. Primarily based on that data, we needed to deal with a high-spec variant [for Junior from launch],” mentioned Ms Thomson.
“Who’s to say if we herald a decrease spec mannequin sooner or later? I wouldn’t rule it out, however we’re very snug with launching with our greatest foot ahead.”
MORE: 2025 Jeep Avenger – Extra worth cuts attainable
MORE: Discover the Alfa Romeo Junior showroom
