VFACTS September 2025: Toyota HiLux on prime as Tesla makes prime three with report EV share
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In accordance with VFACTS figures launched as we speak by the Federal Chamber of Automotive Industries (FCAI), Australians bought 106,891 new autos in September 2025 – up 6.3 per cent on August and 10.1 per cent on September 2024, marking the most important month-to-month gross sales improve to date this yr and placing the market forward of final yr for the primary time in 2025.
It was helped by a report market share for electrical autos (EV) because the Tesla Mannequin Y achieved third place general behind the Toyota HiLux and Ford Ranger utes.
Final month the HiLux snatched again the highest spot from the Ranger, which led the competition the earlier month, however in year-to-date (YTD) phrases the Ranger remains to be 1237 gross sales forward of the HiLux with 42,050 deliveries.
The Mannequin Y’s cost into third place got here because of 3927 gross sales, greater than double its gross sales in the identical month final yr.
It helped EVs account for a report 11.3 per cent of all new automobile gross sales in September, notching up an 8.1 per cent share YTD, additionally marking a brand new excessive.
That noticed Tesla end ninth throughout all manufacturers, with Toyota as soon as once more the most well-liked model forward of Ford and Mazda, with Hyundai and BYD leaving September’s listing of top-six marques unchanged from August.
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Chery dropped out of the highest 10 to twelfth, regardless of promoting extra vehicles month-on-month, after 4 Chinese language manufacturers made the highest 10 in August – the primary time that had occurred.
The most important progress nonetheless got here from Chinese language manufacturers, with Chery posting an enormous 172.2 per cent year-on-year acquire, which was outstripped solely by BYD’s 178.4 per cent improve because it firmly entrenches itself within the prime six, having positioned as excessive as fifth in June 2025.
Plug-in hybrid automobile (PHEV) gross sales additionally grew by 81.1 per cent in comparison with the identical month final yr, whereas plugless hybrid (HEV) gross sales elevated by 9.1 per cent, led by the Toyota RAV4, which was pipped for fourth by the Ford Everest by simply 4 gross sales (2558).
YTD, EV gross sales are down 15.2 per cent, petrol automobile gross sales are down 7.9 per cent, and diesel automobile gross sales are down 1.3 per cent, however HEV gross sales are up 10.6 per cent and PHEV gross sales are up 143.7 per cent.
Manufacturers
Perennial chart-topper Toyota stays nicely in entrance of each different model, with its 18,318 gross sales for the month greater than double these of second-placed Ford and a 1.1 per cent enchancment on September 2024.
Toyota Australia has mentioned it expects to fall wanting the report 240,916 autos it offered final yr, suggesting it is going to find yourself at round 220,000 gross sales, nevertheless it’s just one per cent or a mere 1797 gross sales down YTD.
Second-placed Ford almost matched its September 2024 efficiency with 8003 gross sales (simply three fewer than in September 2024), however its YTD gross sales of 70,881 are farther from its 74,564 determine on the similar level final yr.
The development continues with Kia’s 7330 gross sales being 320 wanting its September 2024 consequence, though it stays considered one of few manufacturers up YTD, with 62,884 deliveries being 411 greater than presently final yr.
BYD appears to have entrenched itself into the highest six, having ranked fifth in June, seventh in July and now sixth for the second consecutive month in a row. It’s the Sealion 7 mid-size electrical SUV, a Mannequin Y rival, that’s main the cost with 1887 gross sales, placing it nicely forward of the Shark 6 PHEV dual-cab ute.
The Mannequin Y stays Australia’s top-selling EV, with its September growth serving to Tesla to complete ninth, pushing MG to tenth forward of Subaru and Chery.
| Model | September 2025 deliveries | YoY change |
|---|---|---|
| Toyota | 18,318 | +1.1% |
| Ford | 8300 | 0.0% |
| Kia | 7330 | -4.2% |
| Mazda | 7034 | -14.2% |
| Hyundai | 6501 | +8.4% |
| BYD | 5084 | +178.4% |
| GWM | 4945 | +30.1% |
| Mitsubishi | 4737 | -22.7% |
| Tesla | 4663 | +76.03% |
| MG | 4011 | +4.4% |
| Subaru | 3503 | +10.5% |
| Chery | 3451 | +172.2% |
| Nissan | 2896 | -5.6% |
| Volkswagen | 2535 | -18.1% |
| BMW | 2413 | +3.1% |
| Mercedes-Benz | 2028 | +14.6% |
| Suzuki | 1727 | +0.2% |
| Audi | 1441 | +55.3% |
| Honda | 1196 | +32.4% |
| LDV | 1084 | -1.8% |
| Lexus | 1014 | -7.7% |
| Land Rover | 835 | +34.0% |
| Volvo | 747 | +18.9% |
| Mini | 525 | +5.6% |
| Skoda | 512 | +66.8% |
| Omoda Jaecoo | 520 | n/a |
| Geely | 461 | n/a |
| Porsche | 398 | -46.9% |
| Chevrolet | 361 | -4.2% |
| Renault | 302 | -27.1% |
| KGM | 300 | -32.8 |
| Mercedes-Benz Vans | 288 | -47.9% |
| Ram | 280 | +1.4% |
| Polestar | 236 | +11.32% |
| Cupra | 150 | -27.5% |
| Genesis | 145 | +10.7% |
| Peugeot | 120 | +11.1% |
| Zeekr | 120 | n/a |
| JAC | 110 | n/a |
| Jeep | 97 | -52.7% |
| Deepal | 95 | n/a |
| Leapmotor | 71 | n/a |
| GMC | 52 | n/a |
| Jaguar | 42 | -48.1% |
| Fiat | 38 | -19.1% |
| Stellantis | 35 | +118.8% |
| Alfa Romeo | 29 | -14.7% |
| Lamborghini | 25 | -16.7% |
| Maserati | 24 | 0% |
| Aston Martin | 22 | 0% |
| Bentley | 15 | +87.5% |
| Rolls-Royce | 5 | n/a |
| Lotus | 4 | -20.0% |
| McLaren | 4 | -50.0% |
| Citroen | 0 | -100.0% |
Fashions
The tug-o-war between the HiLux and Ranger continues, with the HiLux returning to the highest of tree in September courtesy of its considerably increased 4×4 gross sales (875 versus 235) after Ranger was top-dog in August.
The HiLux might have gained the September battle, nevertheless it stays behind within the YTD struggle by 1237 items, with the Ranger main on 42,050, placing the Ford – with solely three months remaining – on monitor to turn out to be Australia’s best-selling automobile for the third yr in a row.
It’s not finished but, although, particularly with booms from fashions such because the up to date Mannequin Y, which fell solely 260 gross sales wanting Ranger 4×4 gross sales in September.
The Ranger-based Everest gained one other shut battle with the Toyota RAV4, which was Australia’s best-selling SUV and Toyota’s hottest mannequin in 2024, topping the month-to-month gross sales charts a number of occasions in 2025.
But Ford will probably be happy nonetheless with the efficiency of its locally-developed off-road SUV in opposition to the smaller Toyota.
The Mazda CX-5, as soon as Australia’s favorite mid-size SUV, continued to fall in recognition with gross sales down 4.1 per cent to 1725 in September on the again of a torrid August.
A brand new technology is due in 2026, though it is going to face a brand new RAV4 from Toyota.
The most important mover was the Chery Tiggo 4 Professional small SUV, which is in a battle with the Mahindra XUV 3XO for the title of Australia’s least expensive SUV.
The Tiggo 4 Professional posted its finest consequence to date to complete sixth general in September, leaping from exterior the highest 10 final month (eleventh) to turn out to be the model’s finest performer and overtake final month’s hottest small SUV, the Hyundai Kona.
| Mannequin | September 2025 deliveries |
|---|---|
| Toyota HiLux | 5047 |
| Ford Ranger | 4867 |
| Telsa Mannequin Y | 3927 |
| Ford Everest | 2558 |
| Toyota RAV4 | 2554 |
| Chery Tiggo Professional 4 | 2048 |
| Isuzu D-Max | 1989 |
| BYD Sealion 7 | 1887 |
| Toyota LandCruiser Prado | 1885 |
| GWM Haval Jolion | 1881 |
| Hyundai Kona | 1844 |
| Mitsubishi Outlander | 1785 |
| Mitsubishi Triton | 1733 |
| Mazda CX-5 | 1725 |
| MG ZS | 1596 |
| Hyundai Tucson | 1588 |
| Subaru Forester | 1414 |
| Nissan X-Path | 1403 |
| Kia Sportage | 1336 |
| BYD Shark | 1193 |
| Mazda CX-3 | 1188 |
Segments
- Micro vehicles: Kia Picanto (620), Fiat/Abarth 500 (38)
- Gentle vehicles below $30,000: MG 3 (615), Mazda 2 (324), Toyota Yaris (219)
- Gentle vehicles over $30,000: Mini Cooper (201), Hyundai i20 (96), Volkswagen Polo (94)
- Small vehicles below $45,000: Toyota Corolla (1137), Hyundai i30 (1021), Kia K4 (938)
- Small vehicles over $45,000: Volkswagen Golf (249), Audi A3 (215), Subaru WRX (195)
- Medium vehicles below $60,000: Toyota Camry (896), BYD Seal (450), Skoda Octavia (70)
- Medium vehicles over $60,000: Tesla Mannequin 3 (736), BMW 3 Collection (218), Lexus ES (93)
- Massive vehicles below $70,000: Skoda Excellent (22)
- Massive vehicles over $70,000: Mercedes-Benz E-Class (39), BMW 5 Collection (24), BMW i5 (24)
- Higher giant vehicles: BMW i7 (7), BMW 7 Collection (3), Bentley Flying Spur(2)/Lexus LS (2)
- Folks movers below $70,000: Kia Carnival (703), Hyundai Staria (107), Ford Tourneo (92)
- Folks movers over $70,000: Volkswagen ID. Buzz (46), Volkswagen Multivan (34), Mercedes-Benz V-Class (19)
- Sports activities vehicles below $90,000: Ford Mustang (117), Subaru BRZ (73), Mazda MX-5 (61)
- Sports activities vehicles over $90,000: BMW 2 Collection Coupe (153), Mercedes-Benz CLE (77), BMW 4 Collection two-door vary (53)
- Sports activities vehicles over $200,000: Porsche 911 (59), Mercedes-AMG GT (16)/Lamborghini two-door vary (16)
- Gentle SUVs: Mazda CX-3 (1188), Kia Stonic (754), Hyundai Venue (750)
- Small SUVs below $45,000: Chery Tiggo 4 (2048), GWM Haval Jolion (1881, Hyundai Kona (1884)
- Small SUVs over $45,000: Audi Q3 (506), BMW X1 (440), Volkswagen T-Roc (367)
- Medium SUVs below $60,000: Toyota RAV4 (2554), BYD Sealion 7 (1887), Mitsubishi Outlander (1785)
- Medium SUVs over $60,000: Tesla Mannequin Y (3927), Mazda CX-60 (451), BMW X3 (440),
- Massive SUVs below $80,000: Ford Everest (2558), Toyota Prado (1885), Subaru Outback (742)
- Massive SUVs over $80,000: Land Rover Defender (341), BMW X5 (273), Vary Rover Sport (264)
- Higher giant SUVs below $120,000: Toyota LandCruiser (1166), Nissan Patrol (468), Land Rover Discovery (41)
- Higher giant SUVs over $120,000: BMW X7 (93), Lexus GX (74)/Mercedes-Benz G-Class(74)
- Volkswagen Caddy (93), Peugeot Associate (45), Renault Kangoo (9)
- Medium vans: Toyota HiAce (1096), Ford Transit Customized (381), Hyundai Staria Load (265)
- 4×2 utes: Toyota HiLux (875), Isuzu D-Max (279), Mitsubishi Triton (277)
- 4×4 utes: Ford Ranger (4632), Toyota HiLux (4172), Isuzu D-Max (1710)
- Massive pickups: Ram 1500 (235), Chevrolet Silverado HD (189), Chevrolet Silverado (156)
Gross sales by class
Contains Tesla and Polestar gross sales.
| Class | Market share |
|---|---|
| SUV | 65,598 |
| Gentle business | 23,762 |
| Passenger automobile | 13,713 |
| Heavy business | 3872 |
Prime segments by market share
| Phase | Gross sales | Change YoY |
|---|---|---|
| Medium SUVs | 28,212 | n/a |
| 4×4 utes | 18,472 | +15.0% |
| Small SUVs | 17,128 | +16.8% |
| Massive SUVs | 13,547 | +14.9% |
| Gentle SUVs | 5148 | -0.4% |
Gross sales by area
Excludes Tesla and Polestar gross sales.
| State/territory | Gross sales | Change YoY |
|---|---|---|
| New South Wales | 31,293 | +4.5% |
| Victoria | 26,603 | +8.3% |
| Queensland | 21,929 | +2.1% |
| Western Australia | 11,489 | +8.9% |
| South Australia | 6634 | +3.3% |
| Tasmania | 1762 | +0.5% |
| Australian Capital Territory | 1340 | -3.5% |
| Northern Territory | 942 | +3.5% |
Gross sales by purchaser sort
Excludes Tesla, Polestar and heavy business gross sales.
| Purchaser sort | Gross sales | Change YoY |
|---|---|---|
| Non-public | 49,481 | +3.0% |
| Enterprise | 39,257 | +11.5% |
| Rental | 6692 | +8.5% |
| Authorities | 2690 | -13.0% |
Gross sales by gas or propulsion sort
Excludes heavy business gross sales.
| Gasoline sort | Gross sales |
|---|---|
| Petrol | 40,775 |
| Diesel | 30,866 |
| Hybrid | 14,811 |
| Electrical | 12,076 |
| PHEV | 4491 |
Gross sales by nation of origin
Excludes Tesla and Polestar gross sales.
| Nation | Gross sales | Change YoY |
|---|---|---|
| Japan | 26,590 | -6.4% |
| Thailand | 20,996 | -7.4% |
| China | 20,958 | +66.9% |
| Korea | 12,608 | -6.5% |
| Germany | 4518 | -7.1% |
