GWM aiming at top-five rating in Australia with not less than seven new fashions by 2027
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GWM Australia is focusing on an everyday spot within the checklist of top-five auto manufacturers domestically – and a doubling of its annual market share Down Beneath – throughout the subsequent two years, and to get there it should launch not less than seven new fashions right here in 2026, on high of the seven it has launched to this point in 2025.
The formidable plan was introduced by GWM Worldwide chief Parker Shi on the Chinese language model’s 2025 Tech Day in Melbourne this week, and it contains rising its market share from a present 4.3 per cent to 7.0 per cent by 2027.
A 7.0 per cent market share equates to round 86,000 gross sales based mostly on Australia’s new-vehicle market in 2024, when it will have secured fourth place behind Toyota, Ford and Mazda.
GWM positioned tenth final 12 months with 42,782 gross sales, equating to a 3.5 per cent market share, but it surely has already bought 39,343 autos within the first 9 months of 2025, placing it on course for not less than 52,500 deliveries by the top of the 12 months based mostly on its month-to-month common to this point.
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GWM Australia chief working officer, John Kett, outlined among the new fashions to media on the occasion, the place he mentioned plug-in hybrid autos (PHEVs) can be the “battlefront’ for the model’s gross sales targets alongside its new luxurious sister model, Wey, which might be launched domestically in mid-2026.
“We clearly have Ora sitting within the small automotive section. Within the small SUV section we will definitely have an Ora small SUV subsequent 12 months,” Mr Kett confirmed.
That factors to the compact Ora 5 electrical SUV revealed in China final month, for which there are few particulars aside from its 150kW electrical motor.
“We’re nonetheless contemplating a mid-size SUV popping out of the Ora lineup,” Mr Kett added, suggesting a brand new electrical automobile (EV) that’s but to be revealed, however which might be positioned above the Ora 5 as potential rival to the Tesla Mannequin Y, Australia’s favorite EV.
“Jolion [GWM Haval’s smallest existing SUV] will even develop up and be an EV and PHEV,” Mr Kett revealed.
“We’re going to introduce what’s known as a Jolion Max subsequent 12 months which can have two completely different fuels to that – we will definitely be bringing an EV and plug-in hybrid to that.”
The Jolion Max SUV is barely larger than the top-selling Toyota RAV4. At 4780mm lengthy, it matches the Kia Sorento massive SUV by way of total size.
Offered because the Haval Xiaolong in China, the place it was launched in April 2025, the Jolion Max employs a PHEV powertrain that mixes a 1.5-litre petrol engine with entrance and rear electrical motors to ship 238kW of energy and 595Nm of torque.
Two different-sized lithium-iron phosphate battery packs are supplied in China, with an 18.74kWh pack enabling a 90km (WLTP) EV vary and a bigger 27.75kWh battery providing 135km of vary.
“Within the mid-size SUV section, we now have H6 and H7 at present. We’ve simply launched the H6 PHEV and the brand new next-generation H7 will even be [PHEV],” revealed Mr Kett.
“Attending to massive SUV information, it’ll all be diesel and plug-in hybrids,” he added.
The announcement of the Wey luxurious model for GWM Australia showrooms additionally got here with affirmation of not less than two fashions from launch, almost definitely the Wey Blue Mountain SUV and the Wey 80 people-mover.
It hasn’t been confirmed for Australia, however GWM has additionally proven the brand new Tank 700, which sits above the Tank 500 massive SUV in China, and options sharper-edged styling and a V6-based PHEV system.
Additionally unconfirmed for Australia however much less prone to come right here as a result of rising Tank off-road SUV lineup is the brand new seven-seat Haval H9 massive SUV, which shares its ladder-frame underpinnings with the Tank 300 and Tank 500, and employs a PHEV powertrain that will additionally discover its approach into the Tank 300 right here.
There’s additionally the Haval Raptor, which was launched in China in August and may make it right here as one other rival to the Toyota Prado.
“With our HEV [plugless hybrid electric vehicle] we should always do higher than what we’re doing at present by way of the way it’s positioned, and we’re definitely coated by way of NVES [New Vehicle Efficiency Standard], which is known as a provide chain, provide aspect constraint,” mentioned Mr Kett.
Successfully a carbon buying and selling scheme for the automotive trade, the NVES is an emissions discount program launched by the Australian authorities to cut back CO2 emissions from new mild autos as of this 12 months.
The quantity of CO2 every automaker is allowed to emit earlier than attracting penalties is averaged throughout the mannequin vary, and can scale back every year till the present scheme ends in 2029 – when it’s anticipated to changed by new laws.
“We’ve received this unbelievable portfolio that if we will carry the adoption charges throughout these segments, we’ll win,” mentioned Mr Kett.
MORE: Discover the GWM showroom
