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Mercedes-Benz has unveiled the Imaginative and prescient Iconic, a daring idea coupe that blends its previous tales with a high-tech electrical future. For an automaker as outdated as Mercedes, preserving heritage whereas innovating is a significant problem and greater milestone.

The Imaginative and prescient Iconic is a smooth two-door car which includes a dramatically lengthy hood and a sharply sloping cabin that evoke the luxurious grand tourers of the Thirties. Even the entrance grille is illuminated a element borrowed from the brand new electrical GL underlining Mercedes aim of mixing “styling cues” from its historical past with trendy EV design.
Traditional Design Cues
The Imaginative and prescient Iconic pays homage to Mercedes golden period. Its profile is dominated by an especially lengthy bonnet, flowing roof, and large wheels. A part of it’s impressed by the Thirties Artwork Deco coupes just like the Mercedes SSK and 500K.
Behind the doorways, the physique is obvious, which permits sharpening of the chrome strip alongside the rocker and smooth gun-slit home windows. The rear tapers right into a boat-tail form with slim horizontal taillights, harking back to the 1954 Mercedes 300 SL Gullwing.
Illuminated Grille and Lighting


The Imaginative and prescient Iconic’s face is dominated by a big, backlit grille and a glowing star decoration. It seems to make use of the lately launched Marcedes Benz grill that feutured 1000s of tiny squares LEDs. Even the upright three-pointed hood decoration is illuminated on this idea, extending the glow of the grille to the very tip of the lengthy nostril.
Flanking the grille are slim, pointed headlights that echo the Mercedes star motif, and refined vents and trim retains the design clear. These daring lighting cues construct on these seen within the new electrical GLC and upcoming fashions, tying the Imaginative and prescient Iconic to Mercedes present EV household.
Lounge-like Cabin
Inside, the Imaginative and prescient Iconic blends basic luxurious with futuristic touches. The centerpiece is a curved glass instrument panel known as the “Zeppelin,” which homes an array of small analog gauges and clocks. Considered one of these clock faces bears the Mercedes emblem and serves as an AI companion.


In entrance of the motive force sits a big, vintage-style four-spoke steering wheel with the cabin’s supplies underscore the retro-luxe theme with the entrance is a single bench seat upholstered in wealthy blue velvet, the ground is roofed in intricate blue-and-gold marquetry, and accents like mother-of-pearl trim and polished brass handles add a way of old-world opulence.
Photo voltaic-Powered Effectivity
Beneath its shiny black bodywork, the Imaginative and prescient Iconic is roofed with cutting-edge photo voltaic cells. Mercedes is researching “wafer-thin” photovoltaic modules that may be utilized like a paste to the car’s panels. The corporate estimates that masking roughly 11 sq. meters of floor (concerning the space of a mid-size SUV) might theoretically harvest as much as 7,450 miles (12,000 km) of vary per yr underneath ideally suited circumstances. Importantly, Mercedes notes that these photo voltaic movies comprise no rare-earth metals, are simple to recycle, and might even generate energy when the automotive is turned off.
Superior Autonomy and AI
Mercedes envisions the Imaginative and prescient Iconic as greater than only a styling exerciseit turns into a check mattress for autonomous driving expertise. The idea is alleged to help Degree 2 driver-assist in advanced city visitors and as much as Degree 4 autonomy on highways. To deal with this, Mercedes is exploring neuromorphic computing that would make self-driving calculations as much as 90% extra energy-efficient. Even the dashboard hints at clever options. The analog clock with the Mercedes emblem is described as an “AI companion,” suggesting superior virtual-assistant capabilities.
Agile Steering Know-how
To maintain such a protracted coupe nimble, the Imaginative and prescient Iconic employs a steer-by-wire system. There’s no mechanical linkage between the steering wheel and the entrance wheels inputs are transmitted electronically which permits Mercedes to program totally different steering responses as wanted. In apply, this lets the idea combine rear-axle steering easily, successfully decreasing its turning circle for metropolis driving.
The system also can reprogram the steering ratio at low speeds, so the big wheel by no means has to rotate endlessly whereas parking. Altogether, these applied sciences give the Imaginative and prescient Iconic the cornering agility of a a lot smaller automotive.
Shaping the Way forward for Mercedes EVs


Whereas the Imaginative and prescient Iconic itself will virtually actually stay a one-off present automotive, its affect on future fashions is obvious. The idea embodies what design boss Gorden Wagener calls the “final expression of worth, status, and charm,” even because it appears to be like ahead. As one journalist famous, this retro-futuristic mix of favor and expertise is supposed to sign the place Mercedes’ EV design is headed.