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Ineos Automotive has confirmed it would abandon the ‘company’ gross sales mannequin beneath which it has bought its Grenadier off-road automobile vary in Australia since opening its native order guide when the model was launched right here in Might 2022.
As first reported by TheAutoExec.com, Ineos Automotive Australia will transfer to “a traditional retail-dealer community” from January 1, 2026, marking what the automaker’s Asia-Pacific area chief Justin Hocevar informed CarExpert might be “a deliberate evolution of our enterprise construction”.
New sellers might be appointed by the model, whereas “many” of the model’s present 28 gross sales brokers will swap to the extra conventional retail technique as a part of the change.
Mr Hocevar hasn’t indicated what affect the transfer can have on pricing throughout the model’s mannequin vary. Ineos Automotive Australia is at present providing reductions of practically $20,000 for its Grenadier Quartermaster ute.
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“It’s enterprise as ordinary for our prospects,” Mr Hocevar informed CarExpert.
“Gross sales, servicing and assist proceed as regular, and there’s no change to how folks have interaction with the model.
“The transition is about strengthening our long-term presence in Australia, not disrupting the expertise our prospects already know and belief.”
The company gross sales mannequin – employed by auto manufacturers together with Tesla, Mercedes-Benz and Honda – has been a supply of rivalry lately, with each Mercedes-Benz and Honda discovering themselves in court docket battles with sellers after introducing the technique.
Beneath an company gross sales mannequin, an auto model fairly than its ‘brokers’ personal new-vehicle inventory and in some instances provides mounted nationwide drive-away costs, eradicating the flexibility for automotive sellers to low cost transaction costs as they do beneath the standard retail mannequin.
Mr Hocevar insisted the company mannequin was the appropriate technique with which to launch the Ineos model in Australia, however mentioned the model’s ongoing progress demanded a step away from it.
“Because the enterprise and market developed, some limitations [of the agency model] grew to become clear – longer lead instances, cash-flow pressures, and restricted seller incentives,” he mentioned.
The corporate mentioned the change will give Australian patrons higher entry and stronger native assist, “by means of trusted retailers, together with in regional areas. Sellers can have actual possession beneath the brand new mannequin, resulting in quicker responses and higher aftersales care”.
The regional Ineos Automotive boss mentioned the change will not be attributable to poor gross sales outcomes, and said he’s pleased with the model’s Australian gross sales efficiency to date.
Whereas the corporate doesn’t report its gross sales information to Australian auto business statistician VFACTS, Mr Hocevar mentioned earlier this 12 months round 100 Grenadiers per thirty days had been being bought, equating to about 1200 yearly.
The Ineos lineup kicked off with the Grenadier wagon, a ‘reimagined’ off-roader within the spirit of the unique 1948 Land Rover Defender however using BMW engines and ZF transmissions.
A dual-cab pickup known as the Grenadier Quartermaster was added to the vary in 2023, adopted by cab/chassis variations in 2024.
MORE: Discover the Ineos Grenadier showroom
