Try our newest merchandise
The automotive business has a humorous method of convincing us that we’d like options we by no means knew existed. Producers proceed pushing costs larger, promising cutting-edge know-how, premium supplies, and efficiency that’ll change your life. However right here’s the factor: not each costly automotive delivers on these guarantees. Some fashions carry value tags that make your eyes water, but fail to justify the funding once you really sit behind the wheel.
Whether or not it’s outdated tech wrapped in a luxurious badge, questionable reliability, or just being outclassed by cheaper alternate options, these autos go away patrons questioning the place all that cash really went. Let’s check out some new automobiles that ask for lots however don’t fairly ship sufficient in return.
BMW iX M60 – $111,500
This electrical SUV prices greater than most individuals’s homes used to, but it comes with polarizing appears that’ll have your neighbors both loving or hating your driveway. The inside tech feels surprisingly dated for the value, and the driving dynamics don’t dwell as much as BMW’s sporty heritage.
You’re basically paying an enormous premium for a badge when rivals just like the Genesis Electrified GV70 supply related vary and options for $40,000 much less.
Jeep Wagoneer L – $88,000+
Jeep took its legendary identify and slapped it on a bloated luxurious SUV that may’t resolve if it needs to be rugged or refined. The gasoline financial system is abysmal even by full-size SUV requirements, and the inside high quality doesn’t match autos costing $20,000 much less.
When a Chevy Tahoe provides more room, higher reliability scores, and related options for considerably much less cash, the Wagoneer’s worth proposition falls aside.
Maserati Grecale GT – $70,000
Maserati needs you to consider that is an Italian luxurious SUV price each penny, however it’s principally a flowery Alfa Romeo Stelvio with a trident badge. The bottom engine feels underpowered for the value level, and Maserati’s reliability historical past ought to give any purchaser severe pause.
You may get a Porsche Macan for related cash and really get pleasure from sturdy resale worth and confirmed dependability.
Lincoln Nautilus – $52,000+
Lincoln’s midsize SUV tries arduous to be premium however finally ends up feeling like an overpriced Ford Edge sporting a nicer swimsuit. The cabin supplies are nice sufficient, however the driving expertise is forgettable, and the tech interface lags behind mainstream rivals.
When the Lexus RX provides superior reliability and refinement at a comparable value, the Nautilus struggles to make its case.
Nissan Ariya Platinum+ e-4ORCE – $63,000
Nissan priced their flagship electrical SUV to compete with premium manufacturers, however forgot to incorporate the premium expertise. The charging pace is slower than rivals, the vary falls in need of expectations, and the inside feels extra rental automotive than luxurious automobile.
The Tesla Mannequin Y and Hyundai Ioniq 5 supply higher efficiency, extra options, and quicker charging for much less cash.
Mercedes-Benz EQS SUV 450+ – $107,000
Mercedes took their smooth EQS sedan, made it taller and heavier, then charged six figures for the privilege. The result’s an electrical SUV that’s much less environment friendly, much less enticing, and fewer participating to drive than its sedan counterpart.
For this type of cash, you’d count on greater than only a Mercedes badge and an enormous display—particularly when the BMW iX provides more room and the Rivian R1S gives extra functionality for related pricing.
Alfa Romeo Tonale – $45,000+
This compact SUV appears completely attractive, however falls aside beneath scrutiny. The plug-in hybrid powertrain feels sluggish regardless of its complexity, and Alfa Romeo’s vendor community stays spotty throughout the nation.
You’re paying a premium for Italian styling whereas getting Jeep Compass underpinnings and questionable long-term reliability.
Cadillac Lyriq – $62,000+
GM’s luxurious electrical SUV promised to be a Tesla killer however arrived feeling extra like a dressed-up Chevy Blazer EV. The Tremendous Cruise driver help is spectacular, however the general execution lacks the refinement you’d count on from a luxurious model.
The charging infrastructure nonetheless favors Tesla, and construct high quality studies have been inconsistent for early patrons.
Lexus LX 600 – $93,000+
This body-on-frame luxurious SUV is actually a Land Cruiser with an even bigger price ticket and softer seats. The gasoline financial system is horrible, the third row is cramped regardless of the large exterior, and the trip high quality one way or the other manages to be each harsh and wallowy.
For $93,000, you possibly can purchase a Vary Rover that’s really comfy or a Grand Wagoneer with higher options.
Audi Q8 e-tron – $75,000+
Audi’s electrical SUV is only a rebadged e-tron that also feels prefer it was designed in 2018—as a result of it basically was. The vary is mediocre in comparison with newer EVs, the charging pace lags behind rivals, and the inside tech is already displaying its age.
Rivals just like the Genesis Electrified GV70 and BMW iX ship extra trendy experiences for related or much less cash.
Infiniti QX80 – $78,000+
This getting old luxurious SUV has been driving on the identical fundamental platform since 2011, and boy does it present. The inside feels cramped regardless of the big exterior dimensions, and the gasoline financial system would make even a Nineteen Nineties SUV proprietor wince.
When the mechanically related Nissan Armada prices $30,000 much less and provides practically the identical options, paying additional for the Infiniti badge makes zero monetary sense.
Genesis GV80 3.5T Status – $72,000+
Genesis makes nice autos, however they’ve priced this top-trim GV80 into territory the place it merely can’t compete. The model nonetheless struggles with recognition, which destroys resale worth, and vendor availability stays restricted in lots of markets.
You’re higher off saving $15,000 by sticking with a decrease trim or spending related cash on a BMW X5 that’ll maintain its worth higher.
The Backside Line
Purchasing for a brand new automotive means trying past the advertising and marketing hype and badge status to seek out actual worth. These autos show {that a} excessive price ticket doesn’t mechanically translate to a superior product — typically you’re simply paying for a reputation, outdated engineering, or options that sound higher in a press launch than they work in actual life. The excellent news is that the automotive market provides loads of alternate options that ship extra for much less, whether or not you’re looking for luxurious, efficiency, or cutting-edge know-how.
Do your homework, check drive the competitors, and do not forget that the very best automotive on your cash is the one which meets your precise wants with out emptying your pockets for bragging rights you’ll overlook about after the primary cost. Listed below are some autos from 2025 that we consider are a fantastic worth.
