Honda Prelude attracting Gen X-ers and their youngsters

The sixth-generation Honda Prelude – which revives the enduring sports activities automotive nameplate after a 24-year absence – is bringing in an attention-grabbing mixture of patrons in Japan, says the mannequin’s product lead.

Talking through interpreter with Australian media on the Japan Mobility Present in Tokyo, the Honda Motor Co. ‘Massive Product Lead’ for Prelude mentioned the hybrid sports activities coupe – which simply launched within the Japanese home market – is being purchased by Gen X and their youngsters.

“Era X is aware of Prelude very nicely, and the youngsters’ era [want to] share recollections of their dad and mom,” the product lead mentioned.

“We assumed each ‘Gen X’ and ‘Gen Z’ [would be] the goal proprietor, however presently Gen X is the primary purchaser. And naturally, sooner or later, the youthful era can watch and see the Prelude, and are available to like it. We already [have] had the suggestions from the youthful era that they love the [Prelude’s] fashion and design.”

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Honda’s product lead additionally famous preliminary suggestions from Japanese prospects have been essential of the Prelude’s premium value level within the home market, although the bespoke nature of the mannequin’s growth, in addition to components like supplies and alternate charges have hindered Honda’s capability to make it cheaper.

The 2026 Honda Prelude is positioned as a extra premium product than the likes of the Toyota GR86 and Subaru BRZ, kicking off from 6,179,800 yen (A$61,520) in Japan, which is kind of a bit greater than base pricing of the Civic Sort R (4,997,300 yen or A$49,748).

For MY25, Honda Australia jacked up the worth of the local-spec Civic Sort R to $79,000 drive-away, up $4900 from the earlier mannequin 12 months. It’s unclear whether or not the Prelude will provide comparable positioning relative to the Sort R to Japan when it arrives Down Beneath in 2026.

The Prelude has been confirmed for an Australian launch in mid-2026, following the Japanese and North American markets. It is going to doubtless be provided in a single variant, given the second variant in Japan was a particular launch version which is now bought out.

Energy comes from a model of the hybrid system used within the associated Civic e:HEV, teaming a 104kW/182Nm 2.0L petrol engine with a 135kW/315Nm electrical drive motor. Drive is shipped solely to the entrance wheels through what Honda labels an ‘electrical constantly variable transmission’ – or e-CVT.