Chery-owned Lepas to distinguish itself with the assistance of trend manufacturers

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Lepas will change into the third new sister model beneath the Chery umbrella in Australia – and it nearly definitely gained’t be the final – when it launches domestically in the midst of 2026.

It follows within the wheel tracks of the Jaecoo and Omoda manufacturers which were established Down Beneath during the last 12 months, which supply a variety of SUVs based mostly on mainstream Chery fashions however that includes distinctive exterior and inside design remedies.

Lepas will probably be no totally different by way of its mannequin vary, launching with the L8 medium-large SUV that shares its underpinnings with the Chery Tiggo 7, Jaecoo J7 and Omoda 7.

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Lepas L8

However it plans to create its personal premium identification with a singular showroom expertise that would enable potential patrons to purchase garments and equipment in the identical place as a part of collaborations with trend homes and designers.

“We’re planning to create a unique house from the standard showroom [for Lepas],” Lepas model and advertising and marketing director Nick Xuan informed CarExpert throughout an unique interview at Chery’s headquarters in China final week.

“We need to incorporate with some trend [designers] or elegant manufacturers. If now we have this type of atmosphere, we additionally need to make it an expertise centre that may be very near the buyer with merchandise that we expect will probably be of their life.”