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The Ford Focus has exited manufacturing after 27 years, because the American model continues to reshape and electrify its European lineup and alter its manufacturing footprint.
As reported by Autocar, the enduring nameplate’s finish was publicised by Ford staff on social media and by German broadcaster Saarländischer Rundfunk as the ultimate instance rolled off the manufacturing line.
The demise of the Focus – which had primarily been constructed at Ford’s plant at Saarlouis, Germany because the fourth and closing era mannequin entered manufacturing in 2018 – was confirmed in 2022, when Ford introduced a shift to lean on its American heritage and deal with higher-margin SUV choices in Europe.
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Three years later, manufacturing for the Focus has ended, which means the Saarlouis plant now not produces any vehicles. That leaves the plant’s future up within the air, with Ford shifting next-generation automobile manufacturing to Valencia, Spain, and no purchaser having been locked in.
Ford’s European SUV shift has already been put in movement. The favored Fiesta was discontinued in 2023, forcing patrons to step as much as a pricier Puma (or defect to a different model).
The favored Kuga, offered right here much less efficiently because the Escape, was joined by the electrical Explorer and its controversial Capri sibling in 2024. Each of those are in-built Cologne, Germany and are primarily based on Volkswagen’s MEB devoted electrical automobile (EV) platform, however neither have proved to be sturdy sellers.
Ford additionally sells the bigger Mustang Mach-E in Europe, and it’s reportedly planning a brand new mid-size SUV that can fill the hole left by the Focus.

Set to launch in 2027, this may reportedly be offered alongside the Kuga and provide each hybrid and electrical powertrains, although it’s unclear if it’ll put on the Focus nameplate.
Bar the Mustang Mach-E, none of those vehicles have been confirmed for Australia – native plans for Puma Gen-E had been scrapped in 2024.
With each the Fiesta and Focus hatchbacks discontinued, Ford is now left with out two of its most important European nameplates. Autocar stories that Ford has dropped from being Europe’s second-biggest model to twelfth in simply 10 years, shedding practically half its market share.
The Blue Oval reportedly nonetheless intends to occupy Europe’s high ranks, with a refreshed, SUV-focused lineup to guide the cost, and better-established fashions just like the Kuga to proceed as multi-powertrain choices.
Ford can be reportedly contemplating reintroducing mass-market passenger vehicles in Europe.

Since launching in 1998, greater than 12 million examples of the Ford Focus have been offered globally. This included virtually 206,000 gross sales in Australia, which started when the Focus arrived on native shores in 2002, changing the Mazda 323-based Laser.
Gross sales of the Focus in Australia peaked in 2013 with 19,180 deliveries, nonetheless its recognition shortly declined, dropping to 7112 gross sales in 2015 and eventually disappearing with a fizzle of 39 gross sales in 2023, a yr after it was discontinued domestically alongside the Fiesta ST.
On the time the Focus was taken off sale domestically, it was solely out there in efficiency ST guise, with extra inexpensive variants progressively culled within the years prior.
Ford’s Australian lineup is now dominated by industrial automobiles. Its (and Australia’s) best-selling mannequin is the Ranger ute, whereas it additionally fields the Transit and Transit Customized vans, the Everest and Mach-E as its solely two SUVs, and the Mustang coupe.
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