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The primary manufacturing automobile from the brand new Genesis Magma high-performance sub-brand is perhaps electrical, however the model has confirmed it has no intention of abandoning petrol engines for its go-fast division.
The top of the Genesis Efficiency Growth Tech Unit, Manfred Harrer, confirmed the model already has inner combustion engine (ICE) Magma prototypes working at its Namyang R&D centre in Korea.
Whereas the launch car – the GV60 Magma – is a twin to the electrical Hyundai Ioniq 5 N, Mr Harrer says the philosophy of “emotion and thrill” applies equally to petrol energy.
“Now we have already the primary demo automobile working in Namyang,” Mr Harrer advised media when requested about combustion-powered Magma fashions.
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“The combustion engine… this isn’t noise. That is [something] you need to use in a really elegant strategy to deliver efficiency and the emotion and the fun to the automobile.”
Mr Harrer, a former Porsche engineer, emphasised the workforce is working arduous to make sure the sound of those future petrol fashions matches the model’s luxurious positioning – aggressive, however not obnoxious.
“For positive, you need to work on the muffler intensively, and have to switch plenty of issues for that,” he stated.
“However I don’t take into account this [a problem]… from a car dynamic perspective, I’m not apprehensive in any respect. That is already working.”
This aligns with the “Grand Touring” focus seen within the Magma GT Idea that Genesis revealed simply days in the past.
Genesis appears intent on constructing quick highway vehicles that may deal with a monitor, moderately than monitor vehicles which are depressing on the highway.
“Magma is designed to be rewarding, not difficult. To go with the driving force, to not intimidate,” stated Hyundai Motor Firm CEO Jose Muñoz.
“It’s the form of automobile the place you all of a sudden realise you’re driving quicker than you thought you would, and it feels easy.”
With Genesis reiterating it plans Magma variations of its current ICE lineup, this implies we are going to seemingly see a GV70 Magma or G80 Magma powered by a tuned model of the model’s 3.5-litre twin-turbo V6 (presently producing 279kW in commonplace trim), or doubtlessly a high-output hybrid setup.
Earlier this 12 months, Genesis walked again its aim to go EV-only by 2030, with the model’s international boss Mike Music saying it’ll proceed to supply ICE powertrains till as late as 2050.
With Genesis focusing on 350,000 annual gross sales by 2030 and anticipating Magma to make up 10 per cent of that quantity, retaining petrol energy shall be essential for markets just like the US, the Center East, and Australia.
When Genesis introduced the Magma sub-brand in March 2024, it confirmed it aimed to have a Magma model of “every manufacturing car within the current lineup”, which consists predominantly of ICE autos.
Talking on the model’s international reveal occasion in France final week, Mr Muñoz reiterated this pledge.
“Over the following decade, each Genesis… may have a Magma superhero [variant],” Mr Muñoz stated. “We’re bringing luxurious excessive efficiency to each phase.”
On the sub-brand’s preliminary debut, Genesis previewed not solely a sizzling model of the electrical GV60 – which has come to fruition – but additionally fettled variations of the petrol-powered G80 sedan and GV80 SUV.
Genesis additionally has a Magma orange ‘Monitor Taxi’ model of its twin-turbo V6-powered G70 sedan working paying clients across the Nürburgring.
The model’s international boss, Mike Music, subsequently confirmed in January 2025 that Australia is in line to obtain each Magma variant apart from the as-yet unseen G90 Magma, as Genesis’ flagship sedan isn’t produced in right-hand drive.
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