Is a Ford Everest Tremendous Responsibility coming?

The Ford Ranger Tremendous Responsibility launched this week, with the corporate firmly going after fleet gross sales and industries historically dominated by the Toyota LandCruiser 70 Collection.

Being an in depth relation to the Everest – the seven-seater SUV model of the Ranger ute – CarExpert put ahead the query of whether or not a wagon physique is destined to be provided on the Ranger Tremendous Responsibility platform.

“Look, I imply you by no means say by no means,” Ford Australia CEO Andrew Birkic responded.

“But it surely’s not on the agenda proper now… nicely, not that I’m conscious of,” he stated, earlier than jokingly asking his engineering crew if it was one thing they have been engaged on.

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Regardless of the mining, forestry, hearth administration, and agriculture industries being the principle focus of this system, Ford engineers admitted many gray nomads and off-road fans would naturally be drawn to the Ranger Tremendous Responsibility as a consequence of its heavy-duty building and excessive payload capability.

Whereas the Ford boss wouldn’t categorically rule out the opportunity of a future Everest Tremendous Responsibility to compete in opposition to – or maybe take the place of – the likes of Toyota’s LC78 Troop Service and LC76 wagon, he pivoted the reply in the direction of funding.

“On the finish of the day, Ford Motor Firm is a business enterprise, and we now have to spend our capital properly and ensure we are able to generate a return.

“However [Ford has to] additionally meet the market – there’s acquired to be a market. Is there a stage of demand? And may you do nicely in that?” Mr Birkic defined.

“I believe our imaginative and prescient [is being] targeted on what we do, and do it nicely. Possibly [rather] than spreading ourselves all over the place.”