‘We’re not lap occasions’: Why Genesis Magma received’t chase Nürburgring data

In a world the place efficiency manufacturers are obsessive about Nürburgring lap occasions, Genesis is taking a special strategy. It says it merely doesn’t care concerning the stopwatch.

Talking on the launch of the GV60 Magma, Genesis chief artistic officer Luc Donckerwolke took a thinly veiled swipe at German rivals (and doubtlessly even sibling model Hyundai N), stating that chasing observe data ruins street vehicles.

“We aren’t wanting on the lap occasions,” Mr Donckerwolke mentioned.

“I hate vehicles which might be principally solely good on the Nürburgring… should you drive it on the traditional street, it shakes your fillings out.”

CarExpert can prevent hundreds on a brand new automobile. Click on right here to get an ideal deal.

The feedback outline the separation between Genesis Magma and the Hyundai N division. Whereas the Ioniq 5 N is designed to be a “nook rascal” able to enduring 20-minute observe classes, the mechanically associated GV60 Magma is being positioned as a high-performance GT.

“Magma is designed to be rewarding, not difficult,” Mr Donckerwolke defined.

“To go with the driving force, to not intimidate. It’s the type of automobile the place you all of the sudden realise you’re driving quicker than you thought you can, and it feels easy.”