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Italian manufacturers Alfa Romeo and Maserati have launched a brand new joint ‘artistic hub’ protecting the whole lot from basic car restoration to the event of efficiency applied sciences and new ‘few-off’ autos.
Dubbed BottegaFuoriserie, the initiative attracts on the 4 pillars of Bottega, Fuoriserie, Corse, and La Storia, all of which function particular person departments for the preservation, modification, personalisation, and innovation of all automobiles from the Alfa and Maserati stables.
Bottega is devoted to creating ultra-limited-production fashions supposed to showcase the 2 manufacturers’ engineering and design prowess, strongly influenced by earlier bespoke automobiles just like the Alfa Romeo 33 Stradale and the Maserati MCXtrema.
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Fuoriserie, in the meantime, can be accountable for customising proprietor autos. This supplies clients with an unique design group, and all automobiles (together with mass-produced fashions) from both model are eligible for this service.
Higher but, this service can be obtainable at any dealership worldwide, and any customisations will stay true to the unique autos’ design cues.
Then comes Corse, which is accountable for advancing efficiency engineering by making use of motorsport learnings to road-going autos. This may embody the whole lot from mechanical developments to aerodynamic tweaks.
Lastly, there’s a deal with preserving the historical past of Alfa and Maserati beneath the ‘La Storia’ programme. There are a number of methods this historic work is carried out, particularly by restoring and certifying basic autos, and by additional bettering them with “trendy interpretations” and know-how.
Then comes a collection of museums and shows dubbed Expertise Centres. Key places embody the Alfa Romeo Museum in Arese, stated to be “someplace the place previous, current and future come collectively to encourage new concepts”, and the Umberto Panini Maserati Assortment in Modena as a celebration of the model’s heritage.


BottegaFuoriserie can even “safeguard and rejoice the heritage of each manufacturers” via applications together with the restoration and certification of basic fashions beneath the Officine Classiche service.
The brand new initiative can be headed by common supervisor Cristiano Fiorio, who brings years of expertise working with Alfa-Maserati proprietor Stellantis and its predecessor, FCA. He most not too long ago labored as Alfa Romeo’s Method 1 supervisor from 2021 till earlier in 2025.
“That is someplace the place previous, current, and future converge – the place we rejoice our heritage whereas daring to think about what’s subsequent,” Mr Fiorio stated.
“With a group of passionate, proficient people, we’ll craft autos that aren’t solely technically distinctive however emotionally unforgettable.
“Our mission is evident: to honour the legacy of Alfa Romeo and Maserati, and to jot down the following chapter of their historical past with boldness, magnificence and authenticity.”
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