Try our newest merchandise
Audi Australia is ditching plans to launch the all-electric A6 e-tron and S6 e-tron vary Down Underneath, following a “strategic realignment”.
In an announcement provided to CarExpert, a spokesperson for the German marque’s Australian division stated: “After cautious consideration and thorough analysis, now we have determined to not introduce the A6 e-tron or S6 e-tron mannequin to the Australian market at the moment”.
“This choice displays a strategic alignment with native market demand for upper-large luxurious electrical passenger autos. Regardless of progress in electrical automobile (EV) uptake, the big luxurious sedan EV section stays comparatively area of interest. Demand is modest and worth sensitivity is robust inside electrified segments right here, with quantity centred round incentivised worth factors such because the Luxurious Automotive Tax (LCT) threshold.”
“As at all times, we proceed to watch market developments carefully and are continuously evaluating the suitability of all fashions obtainable to our market. Ought to there be a significant shift we stay open to revisiting the potential for introducing A6 e-tron or a variant thereof sooner or later.”
CarExpert can prevent 1000’s on a brand new automotive. Click on right here to get a terrific deal.
Additional to the provided assertion, Audi Australia’s managing director, Jeff Mannering, says whereas different fashions on the Premium Platform Electrical (PPE) just like the Q6 e-tron have made it to native showrooms, the big luxurious passenger section “stays very area of interest”.
“We’re centered on fashions that actually resonate with Australian drivers in the present day, and we’ll stay agile because the market continues to shift,” Mr Mannering stated. “Whereas we’re extremely pleased with what A6 e-tron represents, our choice to not deliver it to market at the moment relies on guaranteeing the suitable match for our prospects right here in Australia”.
This assertion is a backflip on the July 2024 announcement that the A6 e-tron and S6 e-tron would launch in Australia through the first half of 2025. As not too long ago because the Australian Components 1 Grand Prix in March, Audi Australia had dedicated to launching the big electrical liftback and wagon household this yr.
Little doubt a contributor to Audi’s choice is the sluggish gross sales of rival autos from BMW and Mercedes-Benz. The BMW i5 vary has returned solely 403 registrations in 2025 – notably double that of the combustion-powered 5 Collection lineup – whereas the oddly formed Mercedes-Benz EQE is floundering with 111 registrations yr to this point (YTD).
Just like the associated Q6 e-tron and Q6 Sportback e-tron SUVs, the A6 e-tron presents some 4 drivetrain variants together with a high-performance S6 e-tron. Each Sportback (liftback) and Avant (wagon) physique kinds can be found.
The bottom mannequin matches an 83kWh lithium-ion battery pack and a single rear-mounted electrical motor for claimed vary of over 610km on the WLTP cycle, with the longer-range 100kWh li-ion battery providing over 750km in ‘efficiency’ RWD guise.
On the high quality, the S6 e-tron will get a dual-motor electrical drivetrain providing as much as 405kW with launch management activated, making for a 0-100km/h declare of three.9 seconds whereas nonetheless providing over 670km of WLTP-certified vary.
The PPE structure on which the A6 e-tron household is an 800V platform co-developed with Porsche, already underpinning the brand new Macan Electrical and the aforementioned Q6 e-tron household. It permits for a most DC fast-charging price of 270kW, whereas the regenerative braking system can recuperate as much as 220kW of electrical energy.
Audi additionally presents a separate A6 Sedan and Avant vary abroad, full with mild-hybrid and plug-in hybrid powertrains. Whereas the e-tron is a non-starter at this cut-off date, Audi Australia instructed CarExpert the combustion-powered fashions are nonetheless “beneath analysis” for our market.
The common A6 household can be anticipated to be bolstered by extra rugged allroad in addition to high-performance RS6 variations within the close to future, although neither variations have been revealed simply but.
MORE: Discover the Audi A6 showroom
