BYD’s Denza to determine ‘bespoke’ vendor community and proprietor advantages program

BYD’s new premium sister model, Denza, is seeking to differentiate itself from its father or mother not simply with the merchandise it presents, but additionally with its personal vendor community and a buyer expertise program to rival the likes of Lexus and Genesis.

The brand new Chinese language luxurious model’s working chief advised CarExpert that Denza merchandise gained’t simply be plonked into present BYD showrooms, and Denza has large plans to supply a ‘segment-leading’ buyer expertise program within the vein of Toyota’s and Hyundai’s premium manufacturers.

“We’re going to have a really bespoke, particular standalone vendor community. I might say by the top of Q1 2026, [we’ll have] roughly 15 dealerships, the vast majority of which can be in all the important thing capital cities round Australia, in addition to New Zealand,” mentioned Mark Harland, chief working officer for Denza Australia.

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“For probably the most half, they’re standalone sellers with a company identification that’s distinctive to Denza, with a purpose of being high within the premium class for buyer expertise. I assume what I’m saying… [is there will be] a really completely different setting from BYD – it’s actually catering to that luxurious, premium buyer and the know-how they’re on the lookout for.

“We now have appeared to different manufacturers which might be, let’s say, main within the buyer expertise area and have completely different VIP-type packages. We’re taking a look at these and positively benchmarking all of these. The intention is to supply our Denza buyer particular privileges, partnerships, entry to automobiles – sure stuff you wouldn’t get as a BYD buyer.

“Some could anticipate [these things] and a few [will be] shock and delight issues for our Denza clients that, you already know, don’t presently exist.”