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BYD’s new premium sister model, Denza, is seeking to differentiate itself from its father or mother not simply with the merchandise it presents, but additionally with its personal vendor community and a buyer expertise program to rival the likes of Lexus and Genesis.
The brand new Chinese language luxurious model’s working chief advised CarExpert that Denza merchandise gained’t simply be plonked into present BYD showrooms, and Denza has large plans to supply a ‘segment-leading’ buyer expertise program within the vein of Toyota’s and Hyundai’s premium manufacturers.
“We’re going to have a really bespoke, particular standalone vendor community. I might say by the top of Q1 2026, [we’ll have] roughly 15 dealerships, the vast majority of which can be in all the important thing capital cities round Australia, in addition to New Zealand,” mentioned Mark Harland, chief working officer for Denza Australia.
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“For probably the most half, they’re standalone sellers with a company identification that’s distinctive to Denza, with a purpose of being high within the premium class for buyer expertise. I assume what I’m saying… [is there will be] a really completely different setting from BYD – it’s actually catering to that luxurious, premium buyer and the know-how they’re on the lookout for.
“We now have appeared to different manufacturers which might be, let’s say, main within the buyer expertise area and have completely different VIP-type packages. We’re taking a look at these and positively benchmarking all of these. The intention is to supply our Denza buyer particular privileges, partnerships, entry to automobiles – sure stuff you wouldn’t get as a BYD buyer.
“Some could anticipate [these things] and a few [will be] shock and delight issues for our Denza clients that, you already know, don’t presently exist.”

It’s unclear whether or not Denza will develop or alter BYD Australia’s present six-year, 150,000km new car guarantee and its eight-year, 160,000km high-voltage traction battery guarantee.
Denza Australia will launch its first two fashions subsequent month, with orders for the B5 and B8 giant off-road SUVs – recognized in China because the Fangchengbao Leopard 5 and Leopard 8, respectively – because of open in mid-November, earlier than first buyer deliveries happen quickly afterwards.
The massive Denza off-roaders each boast highly effective plug-in hybrid drivetrains, towing capacities of as much as 3.5 tonnes, and electrified four-wheel drive programs with low-range in an effort to steal gross sales from the likes of Toyota, Ford and Land Rover.

The pair of Chinese language 4WDs may even be among the many first of their phase with plug-in tech, with the one PHEV rivals presently being the GWM Tank 500 Hi4-T and Land Rover Defender PHEVs. Toyota will deliver out a ‘Efficiency Hybrid’ LandCruiser 300 Collection in 2026, and additional up the worth ladder there’s the all-electric Mercedes-Benz G580 with EQ Know-how.
Keep tuned to CarExpert for all the most recent BYD and Denza protection within the coming weeks.
MORE: 2026 Denza B5 evaluate – Fast drive
MORE: 2026 Denza B8 evaluate – Fast drive
