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Ferrari’s Chief Advertising and marketing and Business Officer, Enrico Galliera, says the Italian model continues to observe resale exercise amongst its purchasers and stays cautious of the speculative funding behaviour that has grown round limited-production fashions.
“The trade within the final 12 months attracted a giant portion of the speculators,” stated Mr Galliera. “Speculators, or individuals which can be shopping for as a result of there could possibly be a bonus… [are the ones that] by no means thought of shopping for, [but] purchase as a result of they will make cash.”
Mr Galliera acknowledged that Ferrari tracks shopper behaviour to make sure equity when allocating new autos. Nonetheless, the period of getting cash by flipping vehicles could also be a factor of the previous.
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“So the market has been crammed by speculators who had been shopping for so as to make cash. I purchase a pleasant watch. I purchase for $10,000, I promote it for $50,000. That’s not regular. It occurred [during CCOVID]. So now we’re going again to the brand new regular, which is what we had been having earlier than, however no-one is able to settle for it,” he stated.
“In the event you purchase a automotive, you drive for 3 years, it’s regular that it’s going to depreciate the correct amount… typically talking, that is what is occurring and everybody complains 1760426905 as a result of they get used to getting cash [by reselling]”.
Throughout the identical dialogue, Mr Galliera additionally commented on the Australian market, notably in relation to the potential discount or gradual phase-out of the controversial Luxurious Automobile Tax (LCT).
“Seems like it could possibly occur,” he stated. “So [new Ferraris] are going to be extraordinarily cheaper than at the moment,” he stated, including that whereas a tax discount may seem optimistic at first, it might hurt the resale values of current autos.

“As a result of all of us take into consideration potential profit. Perhaps we’re flawed, we’re loopy, however I’m afraid as a result of the automotive I’m promoting at the moment, they may value 10, 15, 20 [thousand dollars less]– I don’t know what will be – which can kill the residual worth of the pre-owned automotive, which can kill the acquisition of somebody that purchased the automotive at the moment.”
Mr Galliera stated a gradual discount of the LCT would create uncertainty.
“[It] can be a catastrophe, as a result of if you could purchase a automotive, you’ll look ahead to the automotive to value much less,” he stated. “So I would like to have a giant bang after which handle it, [but] no matter can be the choice, we’ll adapt.”
Ferrari Australia continues to document sturdy demand relative to its small scale, with Mr Galliera describing this nation as “an fascinating market” with educated collectors and “large love for the model.”
Ferrari Australia offered 246 vehicles in 2024, up from 215 in 2023.
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