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Ferrari will hand-pick consumers for its first electrical car (EV), with the corporate confirming it received’t provide the mannequin to collectors or purchasers who aren’t desirous about electrification.
Talking after the corporate’s current Know-how and Innovation Workshop, Ferrari’s Chief Advertising and marketing and Industrial Officer, Enrico Galliera, instructed CarExpert in an unique interview that the Italian model is taking an unusually cautious and selective method because it prepares to launch its first battery-electric mannequin in 2026, hitherto dubbed the Elettrica.
“If it’s not for you, possibly… you aren’t going to be invited. I’m not supplying you with the automobile, as a result of it’s not the automobile for you,” Mr Galliera mentioned.
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He defined that Ferrari has already begun reaching out to purchasers to establish these most aligned with the corporate’s first EV. “We’re speaking with folks that aren’t Ferrari homeowners in the present day,” he mentioned. “Individuals from the renewable-energy world, from the tech world, from sustainability, as a result of we imagine they will perceive this automobile higher than others.”
Mr Galliera added that Ferrari has “interviewed 1000 present purchasers” to grasp expectations for the Elettrica and to find out how they understand the model’s transfer into electrification.
He mentioned Ferrari’s objective is to enter the EV phase cautiously whereas studying from the errors of others. “We’re completely ignorant within the electric-car world – and we need to be,” mentioned Mr Galliera. “We’re studying from others’ errors. We noticed corporations pushing purchasers into electrical automobiles earlier than the market was prepared. That’s not Ferrari.”
Mr Galliera mentioned the corporate wouldn’t measure success by gross sales quantity. “We’ll measure success primarily based on curiosity and the extent of ready checklist we will generate,” he mentioned.
He pressured that the choice to purchase a Ferrari EV will stay solely voluntary. “We’re not going to drive anybody,” Mr Galliera mentioned. “If you wish to purchase electrical, you purchase. Should you don’t, you don’t.”
Ferrari expects its first EV clients to be early-adopters who’re emotionally engaged with the model relatively than motivated by environmental issues. The method mirrors Ferrari’s long-standing technique of controlling allocation to guard residual values and guarantee consumers align with the automobile’s philosophy.
Ferrari’s first electrical mannequin is due for launch in 2026 and can be produced within the firm’s new e-Constructing facility in Maranello, alongside its hybrid and combustion-engined fashions.
MORE: Discover the Ferrari Elettrica showroom
