Lamborghini contemplating extra off-road variants and loopy specials

Lamborghini is eager to embrace its interior loopy, and provide much more personalisation, with a view to develop income whereas sustaining exclusivity.

Federico Foschini, Lamborghini’s chief advertising and marketing and gross sales officer, advised Autocar the corporate can “can do a variety of stuff with the Sterrato”, and claimed “the market is there” for extra Sterrato variants sooner or later.

Launched in 2022, the Huracan Sterrato was a limited-edition variant with suspension jacked up by 44mm, observe widened by at the very least 30mm, chunky wheel-arch extensions, off-road tyres, a mechanical self-locking rear differential, and extra underbody safety.

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“We don’t solely need to improve, we need to shock,” he stated, hinting the Sterrato theme will probably be utilized not solely to the Temerario, the Huracan’s alternative, but in addition the Urus SUV and V12-powered Revuelto.

Whereas giving the Urus the Sterrato remedy could seem an apparent transfer, Mr Foschini stated the model is “at all times on the lookout for loopy issues in all dimensions”, and cited the instance of the stripped-back track-only Urus ST-X.

Lamborghini bought a report of 10,687 autos in 2024, however Mr Foschini stated: “We need to preserve the exclusivity”.

One avenue the corporate has been using since 2007 to maintain new designs trickling out the door are a succession of ‘few-off’ fashions. These have distinctive our bodies and uprated drivetrains, however are primarily based on an present full-production mannequin.