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Nissan has fallen out of the highest ten best-selling car manufacturers globally for the primary time in 16 years.
Based on Nikkei Asia, the Japanese automaker’s 1.61 million international automobile gross sales within the first six months of 2025 – as reported by Nissan – positioned it outdoors the highest ten for the primary time since 2009.
Japanese model Suzuki, which doesn’t compete within the big US market however has a robust presence in Japan and India, edged Nissan out of the highest ten by solely 20,000 gross sales.
The small automobile specialist reported gross sales of 1.63 million automobiles within the first half of the 12 months, to complete forward of its dwelling market rival for the primary time in additional than 20 years.
Toyota remained the world’s largest automobile model in quantity phrases, reporting 5.16 million gross sales to the tip of June 2025, forward of the Volkswagen Group’s 4.36 million tally.
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BYD was the best-selling Chinese language model, in response to Automobile Information China, with 2.146 million gross sales forward of SAIC Group – which owns MG – on 2.05 million, each nicely forward of Nissan.
Nissan’s gross sales have been down 5.7 per cent in comparison with 1.7 million items within the first half of 2024, with decrease numbers in key markets together with China, the US and Japan.
In Australia, Nissan offered 20,604 automobiles within the first half of 2025, a 17.3 per cent year-on-year drop, putting it eleventh forward of Subaru however behind the likes of Isuzu Ute, MG, GWM and BYD.
Globally, Nissan posted a ¥15.7 billion ($1.63 billion) loss for the April-June quarter, and recorded its fourth consecutive quarterly decline.

Present Nissan CEO Ivan Espinosa took over the position in April, changing Makoto Uchida.
Mounting losses have pressured the automaker to announce the closure of six factories, the axing of 11,000 jobs from its international workforce, and the delay of a number of new mannequin packages.
It has been affected by volatility within the essential US market, the place automotive import tariffs launched in April 2025 have been joined by a elements tariff.
Nissan is way from alone in being impacted by US tariffs, nevertheless, with the American ‘Huge 3’ – GM, Ford and Stellantis – all posting losses within the second quarter of 2025.

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