Try our newest merchandise
May Hyundai be phasing out gentle bars on the entrance and rear of its automobiles? Perhaps, if certainly one of its senior design executives has his means.
At latest launch of the Idea Three, Simon Loasby, head of the Hyundai Design Heart, and one of many automaker’s senior vice presidents, advised Automotive journal: “When is the time you could let go [of light bars]? It’s nearly like the tip of that. We’ve carried out it with the Grandeur, Kona and Sonata, however now I’m like, ‘Guys, I’ve seen sufficient’.”
He did mood this ideas by saying, “Go to China and it’s essential to have it, however in Europe you don’t want it a lot.”
Whereas the standalone gentle bar is a typical characteristic on fashions from Chinese language manufacturers, it solely options on a number of native Hyundai fashions, particularly the Kona, i30 Sedan, Sonata and Staria.
One attainable resolution to the sunshine bar conundrum is the pixel gentle signature Hyundai has been utilizing throughout its Ioniq line of electrical vehicles.
As a substitute of a stable LED gentle bar, many Ioniq fashions have pixel shows that includes a full width ingredient fitted with a strip or a number of layers of chunky lighting ‘pixels’.
One factor Hyundai’s designers seemingly received’t change, although, is how differentiated every automobile’s design is. It appears as if a household design language simply isn’t in Hyundai’s rapid future, a lot much less a sequence of cookie cutter designs.
Mr Loasby mentioned every automobile’s design is “80 per cent distinction and solely 20 per cent recognisable and acquainted”.
He defined: “We’re searching for consistency however big differentiation, and on a European context, that’s in all probability mistaken what we’re doing. However it’s proper for us, and we’ve got such a broad portfolio, it offers us a really large artistic problem per automotive.”
MORE: All the pieces Hyundai
