Ram Vans Australia specializing in luxurious with up to date heavy-duty American pickups
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Ram Vans Australia says demand for extra luxurious, technology-packed heavy-duty utes is reshaping its buyer base, as Australians more and more flip away from conventional mid-size dual-cabs and towards full-size American pickups able to critical towing and touring in consolation.
Talking on the Australian launch of the up to date MY25 Ram 2500 and 3500 Heavy Obligation pickup vary, Ram Vans Australia’s Group PR Supervisor Joshua Dowling stated the model’s newest fashions have been designed round how Australians truly use them.
“The MY25 Ram 2500 Heavy Obligation has extra expertise, extra creature comforts and extra luxurious than ever earlier than,” he stated. “It’s probably the most luxurious model of the 2500 we have now launched in Australia. And that may be a reflection of adjusting buyer preferences.”
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The upgraded 2026 RAM 2500 and 3500 signify the most important overhaul for the fashions since 2021, bringing a closely revised 6.7-litre Cummins turbo-diesel engine producing 313kW of energy and 1458Nm of torque, paired with a brand new eight-speed ZF computerized transmission.
Pricing for the ‘entry-level’ Ram 2500 Laramie begins at $172,950 earlier than on-road prices – $6450 greater than its solely direct rival, the Chevrolet Silverado HD LTZ Premium ($166,500 earlier than on-roads) – whereas the MY25 Ram 3500 provides $5000 to the value.
Inside, each large five-seat dual-cab pickups include a 12.3-inch digital instrument cluster and a 12.0-inch infotainment touchscreen on this market (not the bigger 14.4-inch touchscreen seen within the MY25 Ram 1500, which additionally scores a passenger-side multimedia display screen), whereas the Black Pack styling therapy – beforehand solely out there within the US – is now normal in Australia.
Mr Dowling stated the shift towards luxurious was pushed by buyer demand moderately than advertising and marketing ambition.
“Clients are demanding extra luxurious, as heavy-duty autos at the moment are the primary selection for many individuals in the case of doing a lap of Australia,” he defined. “They need to journey in model and luxury, and with out going over their GVM or GCM.”
That development, he added, additionally highlights the constraints of mid-size utes.
“Persons are asking an excessive amount of of their mid-size autos,” he stated. “We expect individuals are slowly determining they want a Heavy Obligation.”
Ram Vans Australia now remanufactures your entire Ram lineup domestically to right-hand drive, and has transformed greater than 35,000 autos Down Beneath since 2015.
About 250 manufacturing employees and 50 engineers are devoted to Ram remanufacturing and RHD improvement at Walkinshaw Automotive in Clayton, Melbourne, with the transfer to a bigger Dandenong South website scheduled for later this yr.
Whereas Ram’s latest native merchandise are its largest fashions, Ram Vans Australia reiterated its intention to broaden its portfolio in the other way – if given the prospect.
When requested in regards to the Australian prospects of a smaller pickup – such because the upcoming 2028 Ram ‘Dakota’ mid-size dual-cab, which would be the American truck maker’s first direct rival for the top-selling Ford Ranger – he stated there have been no concrete plan, however robust native curiosity.
“We’d love a mid-size Ram for Australia, however up to now one has not been supplied to us,” stated Mr Dowling.
“We actually can not converse on behalf of the US manufacturing unit, but when a mid-size Ram was made out there to us, we might have each fingers within the air requesting that automobile. We expect a mid-sized Ram pickup would work very well in Australia. It might be an ideal addition to our lineup.”
For now, the corporate’s focus is on the brand new Heavy Obligation vary, which Mr Dowling stated displays what consumers need from a contemporary ute.
“Folks nonetheless need functionality,” he stated, “however in addition they need refinement. These vehicles ship each.”
MORE: Discover the Ram showroom
