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Skoda now has two electrical automobiles (EVs) on sale in Australia, and it believes they are going to give it a chance to draw consumers from the likes of Kia, BYD and, in fact, EV chief Tesla.
These two EVs are the brand new Elroq and facelifted Enyaq mid-size SUVs, which promise ‘unmatchable’ worth in line with Skoda Australia head of product and advertising and marketing Kieran Merrigan.
That is primarily as a result of arrival of latest, budget-minded ’60 Choose’ entry-level variants for every mannequin line. The Elroq begins at $49,990 drive-away consequently, and the Enyaq at $54,990 drive-away – making them each cheaper than rivals just like the Kia EV5, Kia EV6, BYD Sealion 7, and the top-selling Tesla Mannequin Y.
“I feel each Enyaq and Elroq have the chance to, in fact, take a few of the EV considerers, but in addition people who aren’t prepared for EVs, and each automobiles do it fairly properly,” Mr Merrigan advised CarExpert on the launch of the up to date Enyaq.
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“Considering out of the standard manufacturers which were round, the worth level you’re seeing with these explicit automobiles and the worth providing is unmatchable in market because it stands.”
Given their distinction in measurement, the Elroq and Enyaq compete towards totally different EVs. The smaller Elroq 60 Choose will doubtless compete for consumers of the Kia EV3 and BYD Atto 3, that are barely costlier whereas providing comparable vary claims of round 400km on the WLTP cycle of their base trims.
There’s additionally the mechanically comparable Volkswagen ID.4, which gives greater than 100km of additional driving vary however is greater than $10,000 pricier.
Skoda Australia nonetheless expects the gross sales cut up between Elroq 85 and 60 to be roughly 70-30 per cent, regardless of the $10,000 value distinction. It has a gross sales goal of “near 1000” items over the subsequent yr, which might be lower than the gross sales of each the Atto 3 and EV3 within the first half of 2025.
The Enyaq 60 Choose, in the meantime, competes extra straight with the bottom Kia EV5, BYD Sealion 7, and Tesla Mannequin Y. It’s cheaper than all three, however its 410km of claimed WLTP vary is shorter than all however the EV5’s.
Each fashions may also be had with a bigger ’85’ battery, which, within the case of the Enyaq, brings it nearer to the $70,000-plus Kia EV6 – significantly in its Coupe physique type.
Even then, it’s priced at $68,990 drive-away and, like the remainder of Skoda’s EV vary, nonetheless gives a wholesome record of ordinary tools.
“The Enyaq, from a measurement perspective and efficiency in a lot of the classes, is extra EV6, and that car begins within the 70s,” Mr Merrigan mentioned.
“So there’s a brand new alternative in market, a brand new participant in market to take a few of these conventional ICE purchaser gross sales.”
Equally, Skoda Australia director Lucie Kuhn expects the native EV market to proceed to develop, which is able to present all EV producers a chance to extend their gross sales – one thing Skoda goals to capitalise on within the coming years.
She additionally famous that whereas Tesla gross sales are down, it’s attainable the model will stabilise whereas different manufacturers proceed to develop their gross sales, creating extra respiration room for all manufacturers within the EV area.
Nonetheless, Skoda is unlikely to overhaul Tesla by way of EV gross sales any time quickly. Skoda has bought 149 Enyaqs to date in 2025, whereas the Mannequin Y recorded 2324 deliveries in August alone.
“I feel as a result of the electrical market share stays kind of secure, Tesla is at the moment closely shedding,” Ms Kuhn advised CarExpert.
“I feel everybody proper now tries to take [their] piece from the Tesla model, however I feel the market as such will develop on prime of volumes,” she added.
“So I feel many manufacturers will merely get some further quantity, some further consumers, with out cannibalisation of the others. It’s not essentially 100 per cent like that, however the electrical market as such will go up.”
Skoda’s electrified car shift can even be supported by the arrival of the Kodiaq plug-in hybrid (PHEV) massive SUV in December this yr, adopted by the massive Excellent PHEV wagon within the first quarter of 2026, and mild-hybrid variations of the Kodiaq and the mid-size Octavia sedan and wagon within the second quarter of subsequent yr.
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