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A gentle stream of latest and up to date mannequin launches hasn’t but yielded positive factors in gross sales quantity for Skoda Australia, however the Czech model stays assured the tide is about to show.
After hitting a document 7999 Australian deliveries in 2023, Skoda gross sales dropped by 37 per cent final yr to only over 5000.
Again in April, Skoda Australia director Lucie Kuhn advised CarExpert she anticipated a “sluggish restoration” this yr, earlier than stronger development in 2026 and past. Nonetheless, Skoda has recorded simply 2902 deliveries over the primary eight months of 2025, down 22.8 per cent on the identical interval final yr.
Because of this, the Volkswagen Group model at present sits twenty seventh by way of automobile gross sales by model to date this yr, behind the likes of Mini, Volvo, Land Rover, and Suzuki.
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Talking once more on the current launch of the brand new Elroq electrical SUV, Ms Kuhn doubled down on her expectations of a reversal in Skoda’s gross sales decline.
“I might say we’re simply in the midst of the method. We’re simply ending the transformation from the outdated fashions to the brand new ones,” Ms Kuhn advised CarExpert.
“The sellout of the outdated ones is nearly to complete, and we’ve obtained recent new manufacturing within the final one and a half months. So it’s coming, however we count on the largest advantage of the brand new merchandise to come back subsequent yr.”
New merchandise to the Australian market embody the Elroq which has simply landed, whereas an up to date model of the associated Enyaq is ready to comply with shortly. Plug-in hybrid (PHEV) variants of the Kodiaq massive SUV and Excellent massive sedan/wagon additionally on monitor to launch regionally in 2026.
Struggling fashions embody the Kodiaq and Octavia mid-size sedan/wagon, each of which have been handled to complete updates over the past 12 months. Kodiaq gross sales are down one per cent on final yr, whereas Octavia gross sales have slumped by almost 30 per cent.
Nonetheless, new variations of each fashions may also be arriving quickly – the high-performance Kodiaq RS is due in a matter of weeks, whereas the Octavia and Kodiaq shall be supplied with a brand new mild-hybrid powertrain from subsequent yr. All are anticipated to contribute to Skoda’s resurgence in Australia.
“We now have fairly sturdy prospects which are all for RS fashions, and Kodiaq RS is about to come back,” mentioned Ms Kuhn.
“We’ll launch the Kodiaq RS within the upcoming few weeks… it often has roughly 50 per cent buyer charge.
“Subsequent yr we must always go up.”
Whereas an uplift in gross sales remains to be on the playing cards, Ms Kuhn conceded that an inflow of rivals within the native market has pressured Skoda Australia to rethink its quantity projections for the brief to medium time period.
“We’ll most likely not make it to twenty,000 gross sales per yr, however I believe going someplace between 10,000 to fifteen,000 is achievable in the long term,” the native boss concluded.
“What’s going to delay us a bit of bit, or perhaps hold us extra secure by way of volumes, is that proper now there are too many opponents out there, an excessive amount of noise out there.
“I believe each OEM [automaker] proper now in Australia should rethink their development ambitions. Pragmatically talking, when you have 70 opponents out there, you need to someway regulate the expectation.
“The Chinese language are right here with us, and they’re coming. They are going to be there, and they’re going to take their portion of the market. What the share shall be, we will solely speculate, however it will likely be important.”
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