Tokenfi Launches Main U.S. Media Marketing campaign With Occasions Sq. Billboard & Nationwide TV Spots
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TokenFi is increasing its U.S. presence with a three-month media marketing campaign that options nationwide tv interviews, tons of of commercials, and outstanding billboard house in New York Metropolis’s Occasions Sq.. The initiative is designed to place the rising platform in entrance of each institutional and retail traders at a scale not often seen within the crypto-finance sector.
Multi-Channel Push Into American Markets
The marketing campaign is made potential by way of a partnership with New to The Road, a monetary information model acknowledged for introducing rising corporations to a broad investor base. The settlement encompasses bi-monthly interview segments on Fox Enterprise and Bloomberg Tv, in addition to intensive advert placements throughout main enterprise networks.
TokenFi commercials will run greater than 100 occasions monthly on CNBC, Fox Enterprise, and Bloomberg, with a further 50 prime-time Bloomberg spots scheduled throughout the second month of the marketing campaign. In complete, distribution is anticipated to achieve an estimated 219 million U.S. households.
“TokenFi is combining broadcast, digital, and outside media in a means that positions it squarely in entrance of decision-makers, merchants, and on a regular basis traders alike,” stated Vince Caruso, co-founder and CEO of New to The Road. “The marketing campaign is structured to construct broad consciousness whereas additionally supporting direct investor engagement.”
Occasions Sq. Takeover
Maybe essentially the most seen factor of the marketing campaign would be the Reuters forty second Road digital billboard in Occasions Sq., one of many world’s busiest intersections. TokenFi promoting will seem 20 occasions per hour, 4 weeks every month, making certain hundreds of thousands of impressions from each foot visitors and commuters passing by way of Manhattan.
This high-profile placement follows TokenFi’s latest sports activities sponsorship take care of England’s cricket workforce throughout its 2025 tour of Eire, the place the model’s emblem and visuals appeared throughout stadiums and broadcast feeds, reaching over 30 million viewers worldwide.
Past TV and Billboards: Increasing Digital Attain
TokenFi can also be banking on the facility of digital and syndicated content material. Interviews and commercials will likely be archived on New to The Road’s YouTube channel, which at the moment boasts over 3.4 million subscribers, and amplified throughout its social media platforms.
As well as, New to The Road will distribute month-to-month press releases and content material packages to the enterprise desks of ABC, NBC, CBS, and Fox, increasing TokenFi’s publicity past area of interest monetary retailers to mainstream media networks.
Investor-Targeted Engagement
Alongside mass-media placements, TokenFi is pursuing direct engagement with traders. Plans embody dealer conferences, retail investor gatherings, and personal shows for accredited traders and household workplaces in New York Metropolis.
The hybrid method< combining mass visibility with focused investor touchpoints, is designed to bridge the hole between common model consciousness and deeper market penetration.
A Strategic Second for Tokenfi
The marketing campaign formally kicks off in October 2025, with TokenFi interview segments airing throughout prime viewing hours on Fox Enterprise and Bloomberg. Firm executives consider the timing is right, with digital property and monetary expertise persevering with to draw robust curiosity from each Wall Road and particular person traders.
TokenFi’s marketing campaign additionally serves to spotlight associated tasks corresponding to Floki and Valhalla, broadening consciousness of its ecosystem.
Constructing on Sports activities Sponsorship Momentum
Earlier this yr, TokenFi secured its first high-profile sports activities sponsorship, changing into the title sponsor of England’s T20 cricket sequence in Eire. The partnership put TokenFi branding throughout pitch mats, boundary ropes, perimeter boards, and post-match backdrops, broadcast to followers within the UK, Eire, India, Pakistan, the Caribbean, and Sub-Saharan Africa.
That worldwide publicity constructed momentum for the model because it headed into its U.S. media push.
Outlook
TokenFi’s three-month blitz is bold in each scale and scope, underscoring the platform’s intent to turn into a acknowledged title within the crowded fintech and crypto markets. If profitable, the marketing campaign may function a case examine in how blockchain-related corporations can leverage conventional media, digital syndication, and in-person investor outreach to achieve mainstream credibility.
