Try our newest merchandise
The Toyota Fortuner off-roader has been axed from Australia after greater than a decade as one of many model’s slowest-selling automobiles.
“Fortuner has been an incredible product for us through the years and located a comparatively small however enthusiastic buyer base,” mentioned Toyota Australia vice chairman of gross sales and advertising, Sean Hanley, in a media briefing.
“However with buyer preferences shifting in Australia, we made the choice to discontinue the Fortuner.”
The Fortuner will exit Australian showrooms in mid-2026, however Toyota Australia says patrons have already been shifting to automobiles elsewhere in its lineup.
“Largely, they’re shifting again into HiLux, or they’re shifting into [LandCruiser Prado or LandCruiser 300 Series] SUV,” mentioned Mr Hanley.
CarExpert can prevent 1000’s on a brand new automotive. Click on right here to get an incredible deal.
Gross sales between January and the tip of October 2025 see the Fortuner’s 2928 determine comprehensively crushed by the rival Ford Everest’s 21,915 consequence and the Isuzu MU-X’s 12,499.
The seven-seat Fortuner was launched in Australia in 2015 with a beginning worth of under $50,000 ($47,990) earlier than on-roads.
It was pitched by Toyota as a diesel different to the petrol-only Kluger SUV (now out there solely as a hybrid) and used HiLux underpinnings with the identical 2.8-litre turbo-diesel four-cylinder engine and a selection of rear- or four-wheel drive.
The Fortuner was cheaper than its Everest sparring companion, which additionally arrived as a brand new nameplate for Ford Australia in 2015, priced from $54,990 earlier than on-roads.
The Everest was – and stays – primarily based on the Ranger’s ladder-frame chassis, however Ford pitched its off-road 4×4 in opposition to the costlier and extra formidable Toyota LandCruiser Prado, which it outsold in 2024 with 26,494 gross sales.
But the Fortuner’s greatest annual consequence right here was solely 4614, achieved in 2022 when the Everest tallied 10,314 gross sales and the MU-X discovered 10,987 patrons. That 12 months, the Prado recorded 20,710 gross sales.
The Fortuner’s common full-year gross sales (2016 to 2024) determine was a meagre 3481.
It has been persistently outsold by the pricier Prado, even in 2024 when that mannequin had interrupted provide through the changeover to a brand new technology. Toyota delivered 3042 Fortuners final 12 months in opposition to 9802 Prados.
Mr Hanley mentioned the corporate didn’t view the Fortuner’s Australian stint as a failure.
“Every product we put out there has a task; Fortuner had a task we knew was by no means going to be the primary promoting Toyota,” he mentioned.
“It [the Fortuner] was successful in what we wished it to do, however with the enlargement of the HiLux vary and rationalisation of the product providing, it’s only a regular enterprise case for us.”
Whereas a new-generation LandCruiser Prado arrived in Australia in late 2024, Toyota introduced an expanded HiLux lineup this week for the brand new technology of its hottest mannequin.
MORE: Discover the Toyota Fortuner showroom
