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Volvo doesn’t at the moment provide a single passenger automotive in Australia, however the Chinese language-owned Swedish model is however anticipating a resurgence in sedan gross sales Down Beneath.
SUVs have change into the dominant new automobile sort in Australia, accounting for a whopping 57 per cent of gross sales final yr.
That ever-growing demand for high-riding automobiles is mirrored in Volvo’s native mannequin lineup, which consists of six SUVs starting from the small EX30 to the seven-seat XC90 and EX90 giant SUVs.
As soon as firmly entrenched within the passenger automotive market, Volvo fully deserted the house by killing off the V60 Cross Nation crossover wagon and the associated S60 sedan earlier this yr.
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Nonetheless, it’ll quickly re-enter the big passenger automotive phase with the ES90, a flagship electrical sedan that’s set to hit native showrooms in early 2026.
Volvo Automobile Australia managing director Stephen Connor is assured the brand new mannequin can appeal to extra curiosity than its petrol-powered predecessors.
“We’ve at all times had plans to usher in the ES90,” Mr Connor advised CarExpert.
“We expect that there’s a possibility in that phase, and that’s why we introduced that automotive in.
“The rationale we took S60 and V60 out of this market is as a result of they have been solely promoting roughly 100 automobiles a yr for us. There wasn’t sufficient quantity for us.
“However with the ES90 being totally electrical, we predict we’re interesting to a brand new market. So completely, we’re making an attempt the market, and I believe the chance there may be far greater than we realise.”
The ES90 will likely be priced from $88,880 earlier than on-road prices, whereas the flagship Extremely variant will command $107,990 plus on-roads. Opponents on each side of that worth bracket embody the Tesla Mannequin 3, Hyundai Ioniq 6, Genesis G80 and BMW i5.
Mr Connor says the success of the aforementioned Mannequin 3 suggests there’s nonetheless demand for passenger automobiles within the Australian market.
“Take a look at among the rivals, take a look at Tesla Mannequin 3 – they’re promoting about 1000 a month. So persons are automobiles now within the previous method they used to do issues,” he defined.
“Individuals do nonetheless love passenger automobiles… and Australian customers love them much more in the event that they’re electrical, both plug-in hybrid or totally electrical.
“I believe persons are going ‘Truly, I really like a automotive, my companion’s received an SUV… do we’d like two SUVs?’
“Individuals are shifting their mindset and the ES90 is definitely ticking all of the bins.”‘
Mid-size and bigger passenger automobiles have attracted 17,221 gross sales this yr to the top of August, representing simply over two per cent of all new automobile gross sales.
Mannequin 3 apart, the Toyota Camry stays a powerful vendor domestically, whereas the BMW 3 Collection and Mercedes-Benz C-Class have mixed for simply over 2000 gross sales up to now in 2025.
Earlier this yr the Volvo XC60 mid-size SUV surpassed 2.7 million world gross sales, overtaking the enduring Volvo 240 sedan/wagon/convertible because the best-selling Volvo of all time.
MORE: Discover the Volvo showroom
