Why the Ford Ranger Tremendous Obligation is the true Aussie ute

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The Ford Ranger Tremendous Obligation might be probably the most Australian ute produced since new-car manufacturing ended regionally.

Born from an thought by Ford Australia CEO Andrew Birkic in 2018 – when Mr Birkic was international product advertising lead for the Ranger and Everest – and a senior Ford Truck supervisor on the time, the Ranger Tremendous Obligation has been designed, engineered, and examined by the Ford Australia group proper from inception, all the best way as much as manufacturing.

Regardless of sporting the identical badge and sharing interiors and exteriors with the usual Ranger, the Tremendous Obligation is nearly a completely new car – particularly created to handle the desires and wishes of fleet patrons.

Mr Birkic mentioned the “spark of an thought” got here from a dialog with a key buyer, who advised them there wasn’t a car in the marketplace that met all of his wants.

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Ford Australia president and CEO Andrew Birkic talking on the Ranger Tremendous Obligation launch

“[The Ford Ranger Super Duty] is a manifestation of that, and it actually is an excellent story of innovation and creativeness, you recognize, constructing off an unbelievable platform of Ranger,” Mr Birkic defined throughout a roundtable dialogue.

Ford’s engineering group says it labored intently with representatives from the mining, forestry, fireplace administration, and agriculture industries all through the event of the Ranger Tremendous Obligation, regularly checking in and discovering methods to include their suggestions.

“We went out and listened to folks, and simply listened and listened and listened – till you couldn’t hear anymore,” Justin Capicchiano, chief program engineer for the Ranger Tremendous Obligation, Ford Racing and Particular Automobile Engineering, advised media on the launch.

That suggestions boiled down to 6 core necessities: payload and towing, security, the combination right into a product ecosystem, functionality, simplicity, and effectivity.